Elmer Program Expands

With Liberty Mutual as sponsor, Elmer the Safety Elephant® has been very busy lately.

Over the past few months, he has appeared from Vancouver to Newfoundland. The large, lovable mascot has been at numerous police and fire safety events, in parades, at bike rodeos and even in the Easter Seals Skate with the Leafs (a charity event of the Toronto Maple Leafs). Over one million booklets, posters and pamphlets have been distributed to children across the country. In November, the Canada Safety Council's National Community Safety and Crime Prevention Campaign featured an Elmer poster contest.

This fall, expect to see Elmer at traffic safety conferences and in school bus safety campaigns. You can invite him to a community event, by contacting Arlene Healy at Liberty Mutual, 1-800-268-6418, ext. 2720, or your local Liberty Mutual office.

For National School Safety Week (October 17 to 23), Elmer is hosting another poster contest for the primary grades. Children are being asked to create a poster on pedestrian safety. Among children ages five to nine, more than 20 per cent of injury-related deaths involve pedestrians.

An exciting new flag program promotes Elmer's traffic safety rules. A kit and administration guide have been designed for use by police officers in schools. Each participating school will get a flag, children will receive a pamphlet and poster to bring home with them, and there are resources for teachers. For details about the flag program, contact Jack Smith at the Canada Safety Council, (613) 739-1535, ext. 225.

Elmer the Safety Elephant is a registered trademark of the Canada Safety Council.

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