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Winning Fleet Incentive Programs
To provide efficient service at a competitive price, transport drivers must achieve safety, productivity, fuel efficiency and other objectives. An incentive program, properly implemented, can build morale and motivation while improving driver performance and retention.
From 1997 to 2002, the Canada Safety Council studied fleet incentive programs, focusing on long-haul trucking. The research found that incentive programs can help transport companies improve safety and reduce costs. It looked at why some programs succeed while others fail, and developed a “How To” manual based on best practices. The three-part study can be downloaded free of charge from the Council’s Web site
The bottom line results can be impressive. That’s why so many companies are turning to incentive programs. The Canada Safety Council research identified the common characteristics of successful transport fleet incentive programs. These include:
- A strong management commitment, backed by a policy statement.
- A budget and a coordinator.
- Employee involvement and feedback.
- An incentive team to drive the program.
- Regular evaluation, with adjustments as necessary.
- A communication plan that provides an ongoing flow of information.
- Rewards must be attractive, fair and attainable; the rules, clear and simple.
Fleet operators who run an incentive program, or are considering one, often have concerns about handling the ongoing administration. One solution, according to the Canada Safety Council, is to use a rewards management service that offers desirable rewards, simplifies program management and provides the tools needed to communicate regularly with participants.
Enter American Express Incentive Services (AEIS). AEIS reward solutions are based on incentive program best practices and are compatible with the Canada Safety Council’s research.
AEIS offers a full line of American Express branded reward cards that can be loaded with incentive points (one point = one dollar in purchasing power) each time participants achieve an objective. AEIS’ flexible incentive solutions offer reward choice, ensuring recipients select an award that’s meaningful, memorable and motivating. Plus, AEIS offers an online program administration tool that addresses the most common implementation problems. To find out more about AEIS, call 1-905-702-9007, or go to www.aeis.com/canada.
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How to Run a Winning Fleet Incentive Program
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